Sena Cases
  • Sena Cases
  • Client:
    Sena Cases is a luxury mobile device accessory designer offering luxurious leather cases for today’s most popular mobile devices including phones, smartphones, tablets, laptops, readers, MP3 players and more. The unique cases not only offer an upscale, quality and appearance, but also provide exceptional functionality.

    Problem:
    After nine years of building a niche following, Sena Cases was ready to take the business to the next level and hired Daniel to rebrand the company and its products, including creating a more sophisticated web store, elegant retail packaging to get into the Apple stores worldwide and develop an effective social marketing campaign.

    Solution:
    Daniel was responsible for the creative direction of all media and collateral as well as web marketing for all brands. He rebranded the e-commerce website, event appearance, packaging, online advertising, PR materials, as well as multiple other areas. Daniel was able to design a new web presence which improved UI and UX as well as boosted corporate branding, which resulted in a 583% growth in 3 years landing the company on the Inc 500 fastest growing companies with an industry rank of #36. He helped cement relationship with Apple Retail Stores and brand product line for newly attained licensed account, Michael Kors. He quickly launched an effective social media campaign which attracted over 2500 followers in under one month with less than two percent drop off. Daniel ultimately elevated the level of consumer and retailer messaging and identity to be equal to the quality and style of the products which in turn had a greater appeal to the demographic in store and online.
Contribution
Creative Direction
Branding
Web Design
Graphic Design
Copywriting
Photography
Photo Retouching
Fields
Creative Direction, Web Design, Graphic Design
Date
2011