Scion
  • Scion
  • Client:
    A brand from Toyota Motor Corporation, Scion targets the Gen-Y demographic. Launched with two affordable, yet stylish car models, xA and xB, Scion focuses on offering a range of more than forty accessories which enable personalization that suits the each driver’s unique and individual style.

    Problem:
    Toyota needed to develop an inaugural launch for the Scion brand in a way to communicate to sales people, the distinction of the Scion customer from the traditional Toyota customer, while educating the features and functions of the new car.

    Solution:
    Daniel worked with Sandy Corporation, an education and training company, to evaluate types of program enrollment web-sites and collateral materials which would most effectively benefit the product education program which Sandy Corporation developed. He developed an entire communications campaign which included a dealer management brochure, charts, diagram boards and banners. Additionally, to enable learning, he designed participant guides, mobile meeting facility, outdoor signage, a meeting-in-a-box kit, program teaser postcards and a program enrollment web-site to execute a truly inaugural program for Scion, which exceeded the expectations of Toyota.
Contribution
Senior Art Direction
Web Design
Graphic Design
Project Management
Fields
Art Direction, Graphic Design, Web Design
Date
2011