Infiniti
  • Infiniti
  • Client: 
    A leading luxury sport automobile brand, Infiniti was launching a new type of vehicle, the FX45, which as a crossover is a combination of a sedan and an SUV. This new model was targeting the middle-aged business professional, who seeks an alternative choice of transportation.

    Problem: 
    Infiniti needed to develop an introductory product launch for the FX45 in order to educate the sales force on this new type of vehicle, as well as communicate innovation of the FX45. Unique styling, highly-detailed interior appointments and a look which is significantly different than the other Infiniti models, were the focal points of the communications program.

    Solution: 
    Daniel worked with Sandy Corporation, an automotive education and training company, to evaluate types of collateral materials including a program enrollment website, which would most effectively benefit the product education program which Sandy Corporation devised. Daniel developed an entire communications campaign which included a program enrollment web site, dealer management brochure, charts, diagram boards and banners. Additionally, to enable learning, he designed participant guides, mobile meeting facility, outdoor signage, a meeting-in-a-box kit and program teaser postcards to execute an innovative program for the FX45, which surpassed the expectations of Infiniti.
Contribution
Senior Art Direction
Web Design
Graphic Design
Project Management
Fields
Art Direction, Graphic Design, Web Design
Date
2011