Michael Kors
  • Michael Kors
  • Client:
    Michael Kors is the leading American fashion designer for luxury accessories and sportswear. The company's heritage is rooted in producing polished, sleek sophisticated American sportswear with a jet-set attitude. Whether Aspen, Palm Beach, or Capri, Michael Kors' mission is to bring their vision of a jet-set, luxury lifestyle to women and men around the globe. Their products, emblematic of the highest standard of quality, including apparel, accessories and beauty. Their lifestyle-driven company embraces the highest standards of creativity, quality, technology and human resources.

    Problem:
    Since Sena Cases is known in the mobile device accessory industry for its quality, premium leather and hand-craftsmanship, Michael Kors approached Sena to license their mobile device cases exclusively. They needed luxurious packaging and stunning photography to make these new products feel at home within the Michael Kors brand and product line.

    Solution:
    Being the head of the creative and marketing departments, Daniel was tapped to design and create packaging which was as luxurious and chic as the Michael Kors brand. He was also in charge and hands on with creating brilliant photos to showcase the line for promotions and packaging. In addition, Daniel was in charge of naming the products and writing copy descriptions for promotions. Michael Kors was extremely pleased with how everything came together and how the final product turned out.
Contribution
Creative Direction
Package Design
Graphic Design
Copywriting
Photography
Photo Retouching
Fields
Creative Direction, Photography, Graphic Design
Date
2011