Bluewick
  • Bluewick Home and Body Company
  • Client: 
    Bluewick is a candle manufacturer that is known for its quality scented candle line. In addition, they provide all candles used for Starwood Hotels and Nordstrom Spas. The unique scents are clever mixes of comforting aromas which relax and invigorate.

    Problem: 
    Bluewick wanted a way to inform consumers, retailers and tradeshow attendees of its product line. They also needed to convey the look and feel of its elegant product line with a clear company image, simple and clean. Research showed that scented candle products in the market were too confusing and overtly whimsical. Bluewick was true to its products and its roots and wanted a catalog and website to portray their products with the same tone.

    Solution: 
    Daniel came up with a solution with rich photography which is fashionably styled and has clean silo white backgrounds, joined with a classy color palate and an uncluttered layout. The copy and scent information is direct and to the point in an easy to read design. The website user interface is direct and easy to navigate. The brochures have greatly increased the visibility of the entire product line and greatly boosted sales.
Contribution
Creative Direction
Graphic Design
Copywriting
Photography
Photo Retouching
Product Management
CRM
Fields
Creative Direction, Graphic Design, Photography
Date
2011