Client: 
A leading, youth-oriented designer and manufacturer of shoes for skateboarders and snowboarders known for its extreme sports culture, represents its products using some of sports' more charismatic personalities.

Problem: 
Airwalk's catalogs, posters, postcards and other promotional materials did not reflect the intense, youthful, extreme sports culture that is the company's target market. In this market’s lingo, the communications strategy had no "street cred." Airwalk needed new marketing materials, particularly product catalogs that its sales force could use to show new product lines to retailers. Airwalk also needed a look and feel for the launch of a new product line.

Solution: 
Daniel jumped in, working with Airwalk's in-house marketing team to redesign the look of its ads, website, catalogs, posters, postcards, invitations, stickers and other collateral. He developed powerful concepts and creative strategies which allowed the vehicles not only to display products more effectively, but also to convey the Airwalk attitude. The result was a new array of impactful and perfectly produced, effective brand-building communications materials and web presence.