Mercedes-Benz
  • Mercedes-Benz
  • Client:
    Theodavies Euromotors is a Mercedes-Benz dealer based in Honolulu, Hawaii and is one of the top luxury automobile dealers in the State.

    Problem:
    Theodavies Euromotors needed to gain attention of Hawaii's rapidly growing wealthy population, but do it in a way that was cost-effective. The dealership requested the use of an existing photo of the three C-class models.

    Solution:
    Daniel developed creative strategy, concept, design and message for a powerful direct mail campaign. The requested photo from Theodavies Euromotors was used in a variety of innovative ways, which stunned the client at the initial creative presentation. But, to increase the richness of the look of the mailers, He requested the approval to source images found on the Mercedes-Benz North America corporate web-site for the cover of the mailer, which increased awareness. Theodavies Euromotors was thrilled with the moving look and voice of its new direct mailers. Daniel's solution, along with an innovative direct mail distribution strategy developed by Specialized Marketing Services, made Hawaii's high society stand up and take notice.
Contribution
Art Direction
Graphic Design
Copywriting
Fields
Art Direction, Graphic Design, Copywriting
Date
2011