Client: 
For over 20 years, Biotene has led in the development of biological products which utilize the body's natural defense systems for the prevention and treatment of gum disease due to dry mouth. Biotene continues to pioneer new biological approaches that can help the body strengthen its defenses against harmful pathogens. They're constantly working to create the best products possible. They have partnerships with several organizations including the Oral Cancer Foundation and UCLA. They also sponsor Team Biotene, a volunteer racing team that raises money for worthy causes around the world.

Problem: 
Biotene was seeking to increase their market share in a medically specialized segment of oral care products. They wanted to target medical professionals and those in the industry in order for them to recommend Biotene products to their patients and people with special oral care needs.

Solution: 
Daniel worked with Biotene to create a series of trade print ads showcasing various Biotene products. Daniel created a commercial "look and feel" to stand out from the standard trade ads. They spoke to solving the problems associated with oral care issues such as dry mouth, bad breath, and excessive biofilm build-up. The ads stood out from the trade publications and got people asking for Biotene.