Founded in 1935, Avery Dennison is a global leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials. Avery Dennison develops, manufactures and markets a wide range of products for consumer and industrial markets, including Avery-brand office products, Fasson-brand self-adhesive materials, peel-and-stick postage stamps, reflective highway safety products, automated retail tag and labeling systems, and specialty tapes and chemicals.

Problem: 

Avery needed to promote their Wizard Software to the small business market with an organization message and a new look for it's online presence and email marketing - specifically its Personal Creations Division.

Solution: 

Daniel worked with Avery Dennison to design and create a series of print trade ads and write copy messaging optimization, organization and simplification for the office. During this campaign, the traffic on the Avery website to download the free software increased by 50 percent. Daniel also worked with them to create a new vision and presence in the form of an email blast announcing various craft ideas available for the customer using Avery products from it's Personal Creations Division. Avery has always been very pleased with all creative concepts Daniel has provided and they have been a complete success.