AAA
- Automobile Club of Southern California
- Client:The Automobile Club of Southern California was founded December 13, 1900 in Los Angeles as one of the nation's first motor clubs dedicated to improving roads, proposing traffic laws and improvement of overall driving conditions. Today it offers a wide range of additional beneficial services such as auto and home insurance, car buying assistance, merchant discounts and travel planning.
Problem:The Automobile Club of Southern California needed help showing the benefit of savings being a member offered with a wide range of affiliated merchant partners. They wanted to launch a print ad campaign at the start of the holiday shopping season to show the savings on various products along various industries.
Solution:Daniel worked with The Automobile Club of Southern California to create print ads with a simple design and message of savings. They showed both real items with real savings and a group of preferred partners with the estimated savings on common items. Daniel provided concept, design, photography and copywriting. AAA was really thrilled with the results. 
Contribution
Creative Direction
Graphic Design
Graphic Design
Fields
Creative Direction, Graphic Design
Date
2011
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