RBC Marketing
  • Right Brain Central Marketing
  • Client:
    RBC Marketing is the corporate client direct agency owned and operated by Daniel Will. It was created to bridge the gap between a limited freelance lone designer and an expensive full-size advertising and design agency. RBC provided all the resources and pre-established vendor relationships as a boutique agency, but without the high prices. The agency focuses on direct mail, brochures, catalogs, websites and email blast marketing. It has clients locally, nationally and internationally.

    Problem:
    In order to showcase case studies and capabilities, RBC Marketing needed a hip, cleanly designed image for its identity, collateral, brochure and flash website. It also needed an FTP page for clients to download files and proofs.

    Solution:
    Daniel designed a simple, brochure along with collateral graphics that pop. He wrote straight forward copy which described the capabilities and the benefits of direct mail and printed catalogs. It also included a section for procurement of MBE services and case studies. The website is a simple, clean flash site with rich photography and graphics that pop. Clients and potential clients gave feedback that the image was more impressive than some full-size agency brochures and sites.
Contribution
Creative Direction
Branding
Web Design
Graphic Design
Illustration
Fields
Creative Direction, Branding, Graphic Design
Date
2011