Client: 
Real Dentistry is the practice of Dr. Hercules Real, a local dentist in Fullerton, CA. Dr. Real has a great approach to his patients. It’s all about quality and service. His patients are happy and have great smiles.

Problem: 
Dr. Real was opening his own practice and needed a brochure describing his services. He also needed to convey his outlook and philosophy to the public and new prospective patients.

Solution: 
Daniel developed a concept which we carried through all aspects of his branding. He proposed photographing Dr. Real's actual patients in real life situations—real dentistry for real people. Daniel created large prints, displayed on Dr. Real's walls throughout his office, showing off his patient's great smiles. Daniel also carried the concept through in a brochure providing information about Dr. Real, his outlook and services, as well as direct mail postcards. The response was outstanding.