Daniel Will

Creative and Marketing Director

949-701-7099
daniel@danielwill.com
http://www.behance.net/danieljwill
Marketing Strategy and Artistic Creative Hybrid:
Daniel is unique in that he has skill and experience on the Marketing Side as a Marketing Manager and the Creative Art Side as an Art Director and Creative Director. Over the past 19 years, he has been working with corporations, both small and major Fortune 500, in successfully branding products and services within a variety of industries. He has a track record of increasing sales within business-to-business and business-to-consumer, reducing production costs, and building brand recognition in a wide range of industries, markets and demographics.

Proven Track Record—Across All Marketing Functions:
Daniel is skilled in all areas of Marketing, Design and Production, including: marketing strategy, creative concept, account management, social media, Internet marketing, direct response, email marketing, viral campaigns, guerrilla marketing, e-commerce, packaging, copywriting, art direction, media placement, graphic design, production and printing, photography, catalog, editorial magazine publishing, budgets, public relations, and presentation. He is savvy at creating innovative advertising campaigns, which expand into new industries and markets, by developing creative concept and strategy then producing effective creative art.

International Experience:
Daniel’s career has given him the opportunity to launch marketing campaigns regionally and internationally, including multi-cultured demographics. Teaching others English as a Foreign Language internationally has not only excelled his copywriting skills, It has provided him with exceptional presentation skills.
Experience
Irvine, California, United States
Oct 2008 – Present
Sena Cases
Creative Marketing Director
Single-handedly rebranded Sena Cases and drove the launch and growth of interactive and social media campaigns along with new UI friendly e-commerce web-store and packaging, which resulted in a 583% growth in 3 years landing the company on the Inc 500 fastest growing companies with an industry rank of #36. Helped to cement relationship with Apple Retail Stores and brand product line for newly attained licensed account Michael Kors. Managed creative and marketing departments for all brands.
Irvine, California, United States
Jun 2003 – Oct 2008
RBC Marketing
Creative Director
Launched Bluewick Home and Body with a clean minimalist creative concept over various marketing vehicles to grow their product line from 4 product sizes in 8 scents for one line in 2003 to 8 product lines with over 200 products today. Launched and grew Avery Wizard software through ads, email blasts and other marketing material which drove traffic to website for record downloads. Developed and designed in-store signage to brand partnership between Roland and Allegro Acceptance, which effectively communicated finance options.
Long Beach, California, United States
Jun 2001 – Jun 2003
Sandy Corporation, an ADP Company
Senior Art Director
Developed and designed training event campaign creative and marketing concepts for nationwide launch of Scion (brand), Infiniti FX, Nissan Maxima, among other brands and models, by developing an innovative event concept to educate nationwide dealers about products and how to market to, and capture sales from target demographics. Responsible for the entire creative strategy and planning for event campaigns.
Irvine, California, United States
May 2000 – Jun 2001
Specialized Marketing Services
Art Director
Rebranded a declining Gateway to boost sales by revamping their image through a successful new creative direction through an innovative direct marketing campaign increasing revenue over $200 million for the following year. Designed self-mailer promotion kits and other materials for Kaiser Permanente to simplify and clarify the enrollment process, which increased enrollment over a six-month period.
Irvine, California, United States
Oct 1998 – May 2000
Bates USA West, a Saatchi & Saatchi Company
Art Director
Designed and art directed overall marketing concept and directive through all print and interactive marketing elements for Hyundai consumer marketing campaign, “Pride of Ownership”, which increased sales by 46%. Created, branded and designed environmental advertising elements for Toyota Racing Development.
New York, New York, United States
Apr 1995 – Oct 1998
Crescent Publishing
Editorial Production Manager
Coordinated the creation & production of all 13 publications including managing creation of every editorial page while saving $200,000 in annual costs via self-implemented efficiency programs. Directed art & editorial teams toward producing quality media to not only be press ready, but to communicate effectively.
Skills
 
marketing strategy, graphic design, creativity, Package design, Photography, social media, Copywriting, e-commerce, Guerrilla Marketing, Email Marketing, account management, Outdoor advertising, Print advertising, Internet Marketing, direct response, media placement, Viral Campaigns, Art Production, Consumer Culture Awareness, Editorial Magazine Publishing, Vendor Relationships & Acquisition, Marketing Budgets, Project Management & Planning, Creative Direction (CD ACD), Art Direction (AD), Video/TV, Catalog Creation