Experian

Creating a compelling image for an intangible product

Client

The leading global information services company, Experian provides data and analytical tools to their clients around the world. They help people check their credit reports and credit scores, and protect against identity theft. They also help businesses manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian was named by Forbes magazine as one of the “World’s Most Innovative Companies.”

Challenge

Experian wanted to update the visual design of their product brochures and flagship collateral pieces to make them appear more streamlined and user-friendly. At the same time, the company faced a challenge in creating new collateral since many of their products and services (web-based applications, databases) are intangible. They were faced with the question of how to represent them in a compelling way.

Solution

I worked very closely with Experian to uncover the key factors which differentiated their services from the competition. To resolve the problem of properly representing intangible products and services, I developed an overall design which also maintained the integrity of their branding style guide provided by their tier-one advertising agency. My designs established consistency and uniformity in appearance across all communications materials. Experian was delighted with the new designs of its new updated line of brochures and data sheets.

Contribution

Art Direction, Graphic Design, Production

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