Skills

Skills that rival even the rarest Purple Squirrel

Purple Squirrel   [pur-puh l • skwur-uh l]  noun  —  1. A term used by recruiters to describe an unlikely job candidate with precisely the right experience and qualifications that perfectly fit a job’s multifaceted requirements. This prized “Purple Squirrel” can immediately handle all variety of job responsibilities with no training and would allow businesses to function more efficiently.

Hiring managers tell tales about the time they found a Purple Squirrel. But more often, they are perpetually in search of this elusive creature. If that’s you, your search is over.

For more than two decadesas Creative Director, I have honed my skills to be light, swift, agile and most importantly, pile up the acorns for my clients and employers. I am not afraid to use my versatile knowledge base to jump into a new project and crack open its ROI.

My squirrel savvy includes:

“Daniel Will is a professional on all levels. After working with him on several projects for Avery Dennison, I am impressed by his creativity and attention to detail. Having extensive knowledge and experience, Daniel is an asset to any project or organization. It would be my pleasure to work with Daniel again in the future.”

Vikki Hiroto

Account Manager, MBN Design

“Daniel is a hard working supervisor who helped me to become a better graphic designer.”

Victor Barreto

Graphic Designer, Sena Cases

creative

Creative
Creative Direction
Art Direction
Graphic Design
Web Design
User Experience Design
User Interface Design
Information Architecture
Environmental Design
Experiential Design
Copywriting
Typography
Photography
Photoshoot Direction
Photo Styling
Photo Correction
Photo Manipulation
Digital Illustration

marketing vehicles

Marketing Vehicles
eCommerce
Websites
Microsites
Interactive
Email Marketing
Mobile Marketing
Retail Packaging
Print Advertising
Print Collateral
Outdoor Advertising
In-Store Advertising
Experiential Marketing
Event Marketing
Direct Mail
Social Media
Catalogs
Annual Reports
Software

Proficient
Adobe Photoshop (Adobe Certified Expert)
Adobe Illustrator
Adobe InDesign
Adobe Muse
Adobe Dreamweaver
Adobe Flash
Adobe Acrobat
Adobe Bridge
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Word Press
Axure
Bootstrap
Brackets
Basecamp
Workamajig
TeamGantt
Macintosh, Windows & Cloud platforms

Working Knowledge
HTML
CSS
JavaScript
jQuery
ActionScript
iOS
Android
eCommerce Platforms (e.g. Netsuite, Magento, FDM4)

Social Media

Proficient
Twitter
Facebook
Pinterest
YouTube
Foursquare
LinkedIn

Areas of Emphasis
Strategy
Planning
Creative
Advertising
Launch
Management

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