Resume

Integrated Creative Director | Expert in growing brands

daniel@danielwill.com | 949 701 7099

As a hands-on Creative Director with a marketing strategy core, I excel at integrated campaigns that deliver results. My “big idea” design concepts are not only visually creative, they strategically speak to the consumer on a deeper level. This approach brings my clients and employers a higher rate of measurable success.

My goal-oriented management style is to inspire and recognize my creative teams while jumping in to be hands-on as well. My professional training in group dynamics and team building, as well as my experience as an educator, adds up to the perfect mix of skills to lead any team in even the most challenging situations.

For more than two decades, I have been working with agencies and corporations, both large (Fortune 500) and small, in successfully branding products and services via 360° integrated campaigns. I have a track record of building brand recognition, increasing sales, and reducing production costs in a range of industries, markets and demographics. I also have a history of concepting account-winnable ideas for presentations where others have stagnated.

“Daniel’s organization skills and attention to detail is reflected not only in his work but also in the way he communicates creative concepts to our clients at Honda. He is also a big part of the program’s success in delivering and managing highly variable communication pieces in both our email and direct mail campaigns.”

Bay Pang Wong

Program Manager—Honda, Minacs Marketing

“Daniel is a visionary who truly sees the whole picture, which creates success and allows for proper planning and cost savings. He does not seem phased when confronted with impossible tasks and limited time frames. Daniel is a true team player who manages his team at Sena Cases very well, making sure that all questions are answered as well as the ability to inspire every member of his team to think beyond. His work is not only quick but also accurate and always a success in the marketplace.”

Ramsey Oten

CEO, Sena Cases

EXPERIENCE


Dec 2016 – Present

Cotton Heritage, a Roochi company

Director, Marketing and Creative, Interactive | Print | Experiential | Social

Cotton Heritage

• Maintained a positive group dynamic and culture, not only in my department but throughout the company
• Rebranded entire company to elevate the brand to mirror the high-quality, clean and soft product offering
• Worked to develop a major presence and re-emergence for the brand in the marketplace
• Secured the first ever cover of Printwear Magazine in Cotton Heritage’s 35-year history
• Developed an aggressive marketing plan which Increased overall marketing exposure 724%
• Retooled the email marketing efforts to turn around a 0.2% read rate into a 34% read rate
• Launched a behavioral triggered email campaign which showed a 77% open rate in just 2 months
• Reworked and improved UX and UI for eCommerce (ERP) website through hands-on HTML and CSS
• Established a digital retargeting campaign which garnered 35,000 targeted impressions a month across the internet
• Fostered valuable relationships with top industry publication editors resulting in monthly editorial features
• Reduced costs and increased value for my department and the company


Sep 2013 –Dec 2015

Minacs Marketing Solutions, A Concentrix company

Creative Director, Interactive | Print

Honda Owners Lifecycle Communications, Honda Financial Services, Honda Vehicle Rental Program, Honda Trade-in Protection, The Honda Way

• Head creative on Honda Owners Lifecycle Communications program ($37 million)
• Transformed entire creative on program to exceed expectations
• Designed a 4-year program to enable brand awareness, owner satisfaction, and repurchase
• Directed (with hands-on) creation of multi-channel campaigns (web, email, digital, direct mail)
• Built rapport with top Honda executives and advised on creative direction of HOLC program (CRM)
• Designed and produced highly variable personalized communications (interactive and print)
• Designed responsive UX/UI for targeted variable digital communications
• Directed creative teams in Irvine, CA and Farmington Hills, MI (Team of 14)
• Held nationwide focus groups to test communications prior to launch
• Second-largest direct marketing agency in North America ($512 million revenue)


Oct 2008 – Mar 2012

Sena Cases, a Targus company

Marketing Director/Creative Director, Interactive | Print | Packaging

Sena Cases, Michael Kors, Azra Cases, DomeSkin, OrderBorder.com

• Rebranded and positioned all brands and grew revenue 583% in 3 years
• Inc 500 “Fastest Growing Companies” with an industry rank of #36
• Cemented relationship with Apple Retail Stores and increased sales through rebranding
• Instrumental in attaining licensed account—Michael Kors
• Reworked and improved UI and UX for e-commerce web store
• Launched and managed social media with innovative campaigns
• Social media rapid growth resulting in high click-through rates
• Hands-on graphic design, web design, photography, illustration
• Developed, designed and produced new packaging concepts
• Sourced and managed local and international print vendors
• Prepared and delivered presentations to principals and resellers
• Managed creative and marketing department staff for all brands


Aug 2003 – Oct 2008

Right Brain Central Marketing

Owner/Creative Director, Interactive | Print

Allergan, Avery Dennison, Biotene, Bluewick Home and Body, Noritz, Roland

• Developed successful marketing materials for Bluewick
• Helped grow Bluewick product line 525% in 5 years
• Launched Avery Wizard software via online marketing campaign
• Avery Wizard campaign resulted in “record downloads”
• Managed new client acquisition, CRM and presentations
• Successfully branded and rebranded product lines for clients
• Tracked industry trends, competitors and consumer behavior for clients
• Hands-on graphic/web design, photography, illustration, copywriting
• Managed entire staff including all vendors

 

ADDITIONAL EXPERIENCE



Daniel Will—Marketing | Branding | Creative

Creative/Brand Consultant, Interactive | Print | Experiential | Social

Acura, Honda, Hyundai, Infiniti, Kia, Lexus, Mazda, Mercedes-Benz, Nissan, Scion, Toyota, Airwalk, ASICS, Cotton Heritage, Experian, Gateway, Kaiser Permanente, Olympus, Oroweat, Prudential Real Estate

• Led design team for the nationwide dealer launch of Scion brand
• Created branding and designed experiential dealer events for most major automotive brands
• Helped advertising/marketing agencies improve existing creative
• Helped advertising/marketing agencies pitch and land new accounts



Daniel Will | Photographer, NYC | LA | PHX

Commercial Photographer, Children’s Fashion & Editorial

Editorial: Vogue Bambini (Italy), Child Magazine, Healthy Kids Magazine, Earnshaw’s Magazine, Bop Magazine, Bravo Girl (Germany)

Commercial: Gap Kids/Baby Gap, Converse, Levi’s, Playskool, French Toast, Absorba, Elite Model Management

Celebrities: Brittany Murphy, Joshua Jackson, Jeremy Jackson, Tatyana Ali, Danielle Harris, Ariana Richards, Allison Porter, Edward Furlong, Jonathan Brandis, Benjamin Salisbury, The Moffatts



Redbird Group

Contributing Digital Photo Editor, Interactive

Scrubsmag.com, Projectinspired.com

• Sourced and selected photography & artwork to appear on industry specific-websites
• Managed digital assets and placement reporting
• Hands-on photo correction and manipulation for original mash-up artwork



Operation Photo Rescue

Restoration Volunteer, Digital

• Retouch photos damaged by natural disaster
• Perform hands-on expert level Photoshop manipulation/correction
• Restore irreplaceable memories for disaster survivors



American University Alumni – Bangkok, Thailand

Teacher of English as a Foreign Language, Educator | Presenter

• Over 1,200 hours of classroom experience
• Developed intriguing and effective lesson plans which generated interest
• Lead classes of up to 30 teen to adult, beginning to advanced level students
• Used the communicative approach

EDUCATION


Seattle, WA

Art Institute of Seattle

Commercial Photography

• Set record for “most approved portfolio pieces in first review”
• “Best Portfolio” awarded by portfolio review committee


Tempe, AZ

Collins College

Graphic Design

• Dean’s list


Brattleboro, VT

SIT Graduate Institute

TESOL

• Teacher of English to Speakers of Other Languages
• Attended at American University Alumni, Bangkok Thailand
• Professional training in group dynamics and team building

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