Resume

Manage operations, marketing, creative, and staff for busy Lash Studio. Additionally supported corporate with marketing/branding through digital, print and packaging deliverables for all 130+ studios internationally.

Delivered compelling digital design, print design, photography, illustration, and copywriting for corporate brand

Developed local digital marketing campaigns to increase traffic to studio

Managed budgets, staff and vendors to run studio while decreasing bottom-line

Key Achievements:

Grew top-line revenue 20% through digital marketing and retargeting campaign

Was chosen to design and launch new branding effort for Deka Lash corporate

Created a loyalty program and overhauled the membership model which resulted in increased conversion

Led a team of four delivering packaging, print, digital, social, and broadcast creative for 200+ omnichannel products featured by global retail partners including Amazon, Walmart, CVS, and Costco. Collaborated with senior leadership and defined brand standards and story, balancing form and function to drive revenue growth.

Aligned retail partnerships with brand standards, while solving design challenges

Inspired team members to reach peak performance through engaged mentorship
while removing obstacles

Collaborated with product team to understand and communicate new product
features and innovations

Balanced budget constraints with creative vision to drive consumer engagement
while increasing revenue

Key Achievements:

Refocused the creative team to produce more effective deliverables,
resulting in a 15% top-line growth in sales in two years

Redesigned Amazon A+ page content to better communicate product benefits,
creating a sales lift of $2M+ within three months

In immediate response to COVID-19 pandemic, refocused Natrol’s immunity
product line packaging designs and advertising creative, resulting in top-line sales
increase of $55M

Implemented cloud-based, creative project management platform that improved
collaboration and became invaluable with the shift to remote workspaces

Redesigned Natrol website, adding eCommerce direct-to-consumer functionality and creating powerful new sales and advertising channels

Steered creation of print and digital ads and cultivated relationships with editors at top publications to grow brand through advertising and editorial exposure. Led team of five marketing and creative professionals in design, development, and production of collateral.

Spearheaded complete rebranding initiative while writing headlines and ad copy to elevate the brand in the marketplace

Drove cost reductions at the department and company-wide levels

Managed eCommerce site and delivered improved user experience (UI/UX)

Key Achievements:

Developed & launched marketing plan triggering 724% increase in marketing
exposure

Secured first-ever company placement on cover of Printwear Magazine and Impressions Magazine, leading industry publications

Refocused marketing program which boosted read rate from 0.2% to 34% and
also delivered an open rate of 77% with introduction of remarketing campaign

Gained 35K targeted impressions a month by deploying digital retargeting campaign

Led team of 14 in California and Michigan to develop effective, on-brand creative. Orchestrated complete overhaul and transformation of program creative to exceed expectations. Advised top Honda executives on creative direction.

Conducted nationwide focus groups to test / refine communications prior to launch

Provided hands-on direction for multi-channel digital, and direct mail campaigns

Designed and produced highly variable, personalized digital and print
communications through responsive digital UI/UX

Key Achievements:

Designed multi-year post-purchase program to grow brand awareness, increase owner satisfaction, and lift repurchase rates

Oversaw creative design across interactive, and print channels for multiple Honda programs, including the $37M Honda Owners Lifecycle Communications (HOLC) program and Honda Financial Services

Managed marketing, creative, and related staff for multiple brands, including key clients Sena Cases and Michael Kors.

Delivered compelling web design, print design, photography, illustration,
and copywriting

Effectively liaised with product team at Apple to facilitate sales of Sena branded premium leather cases at Apple Store third-party retail locations nationwide

Key Achievements:

Grew revenue by 583% in three years by leading rebranding effort and effectively positioning products within market

Played key role in securing licensing agreement with Michael Kors for Sena to
produce private label Michael Kors branded cases

Enhanced web presence, refreshing eCommerce store UI/UX and launching effective social media campaigns

Led design team for the nationwide dealer launch of Scion brand

Created branding and designed experiential dealer events for most major automotive brands

Helped advertising/marketing agencies improve existing creative

Helped advertising/marketing agencies pitch and land new accounts

Editorial: Vogue Bambini (Italy), Child Magazine, Healthy Kids Magazine, Earnshaw’s Magazine, Bop Magazine, Bravo Girl (Germany)

Commercial: Gap Kids/Baby Gap, Converse, Levi’s, Playskool, French Toast, Absorba, Elite Model Management

Celebrities: Brittany Murphy, Joshua Jackson, Jeremy Jackson, Tatyana Ali, Danielle Harris, Ariana Richards, Allison Porter, Edward Furlong, Jonathan Brandis, Benjamin Salisbury, The Moffatts

Sourced and selected photography & artwork to appear on industry specific-websites

Managed digital assets and placement reporting

Hands-on photo correction and manipulation for original mash-up artwork

Cum Laude

Best Portfolio in Graduating Class

Dean’s List

Retouch photos damaged by natural disaster

Perform hands-on expert level Photoshop manipulation/correction

Restore irreplaceable memories for disaster survivors

Over 1,200 hours of classroom experience

Developed intriguing and effective lesson plans which generated interest

Lead classes of up to 30 teen to adult, beginning to advanced level students

Used the communicative approach