Skills

Skills that rival even the rarest Purple Squirrel

Purple Squirrel   [pur-puh l • skwur-uh l]  noun  —  1. A term used by recruiters to describe an unlikely job candidate with precisely the right experience and qualifications that perfectly fit a job’s multifaceted requirements. This prized “Purple Squirrel” can immediately handle all variety of job responsibilities with no training and would allow businesses to function more efficiently.

Hiring managers tell tales about the time they found a Purple Squirrel. But more often, they are perpetually in search of this elusive creature. If that’s you, your search is over.

For more than two decades as Creative Director, I have honed my skills to be light, swift, agile and most importantly, pile up the acorns for my clients and employers. I am not afraid to use my versatile knowledge base to jump into a new project and crack open its ROI.

My squirrel savvy includes:

“Daniel Will is a professional on all levels. After working with him on several projects for Avery Dennison, I am impressed by his creativity and attention to detail. Having extensive knowledge and experience, Daniel is an asset to any project or organization. It would be my pleasure to work with Daniel again in the future.”

Vikki Hiroto

Account Manager, MBN Design

“Daniel is a hard-working and highly creative leader. He was always ready to jump in whenever any member of the team needed a fresh perspective on a design concept in progress. He always had an open-door policy where we could discuss any concerns, as well as positive moments. I would work with him again in the future anytime.”

Stacey Hess

Senior Designer/Studio Manager, Natrol

Creative
Creative Direction
Art Direction
Graphic Design
Web Design
User Experience Design
User Interface Design
Information Architecture
Environmental Design
Experiential Design
Copywriting
Typography
Photography
Photoshoot Direction
Photo Styling
Photo Correction
Photo Manipulation
Digital Illustration

Marketing Vehicles
eCommerce
Websites
Microsites
Interactive
Email Marketing
Mobile Marketing
Retail Packaging
Print Advertising
Print Collateral
Outdoor Advertising
In-Store Advertising
Experiential Marketing
Event Marketing
Direct Mail
Social Media
Catalogs
Annual Reports

Software

Proficient
Adobe Photoshop (Adobe Certified Expert)
Adobe Illustrator
Adobe InDesign
Adobe Dreamweaver
Adobe Acrobat
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Word Press
Axure
Brackets
Wrike
Workzone
Workfront
Basecamp
Workamajig
TeamGantt
Macintosh, Windows & Cloud platforms
Working Knowledge
HTML
CSS
JavaScript
jQuery
Bootstrap
ActionScript
Blender
iOS
Android
Lead Capture Platforms (e.g. Act-On)
eCommerce Platforms (e.g. Netsuite, Magento, Shopify, FDM4

Social Media

Proficient
Facebook
Twitter
YouTube
LinkedIn
Pinterest

Areas of Emphasis
Creative
Strategy
Planning
Advertising
Launch
Management

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