Skills

The Creative Director your marketing strategy has been missing.

Does your team understand the intersection between visual storytelling and data-driven marketing? I do. My expertise is bridging the gap between a high-level creative vision and the measurable ROI you need.

As a marketing leader, you aren’t just looking for someone who can design a beautiful campaign—you need a creative partner who understands your business objectives, respects your budget, and speaks the language of modern e-commerce and analytics.

As a Creative Director and expert brand strategist, I have delivered measurable growth for Fortune 500 brands and global retail giants like Honda, Michael Kors, Natrol, and many others. My hands-on approach to visual storytelling, omnichannel integration, and creative team leadership is how we elevate brands in crowded marketplaces.

In this rapidly evolving digital landscape we find ourselves in, experience alone isn’t enough.

This is why I have continuously sharpened my skills. I have earned a Master’s Degree in Marketing Analytics and built an elite portfolio of 55 professional certifications to help your company stay in the lead. I hold industry certifications from standard platforms such as Adobe, Google, Meta, Hubspot, and OMCP. I deliver the precise blend of seasoned creative intuition and rigorous analytical strategy your creative department needs to win.

Let’s create something that converts.

“Daniel Will is a professional on all levels. After working with him on several projects for Avery Dennison, I am impressed by his creativity and attention to detail. Having extensive knowledge and experience, Daniel is an asset to any project or organization. It would be my pleasure to work with Daniel again in the future.”

Vikki Hiroto

Account Manager, MBN Design

“Daniel is a hard-working and highly creative leader. He was always ready to jump in whenever any member of the team needed a fresh perspective on a design concept in progress. He always had an open-door policy where we could discuss any concerns, as well as positive moments. I would work with him again in the future anytime.”

Stacey Hess

Senior Designer/Studio Manager, Natrol

Adobe Professional Certifications

Adobe AI Workflows Professional

AI Workflows

Adobe Marketing Design Professional

Marketing Design

Adobe Visual Design Professional

Visual Design

Adobe Firefly Professional

Firefly

Adobe Photoshop Professional

Photoshop

Adobe Illustrator Professional

Illustrator

Adobe InDesign Professional

InDesign

Adobe Acrobat Professional

Acrobat

Adobe Express Professional

Express


Google Professional Certifications

Google Generative AI Leader

Google Gen AI

Goggle Digital Marketing Professional

Google Marketing

Google Ads Certification

Google Ads

Google Analytics Certification

Google Analytics


Click here to view all 55 professional certifications on LinkedIn.

Professional Skills

creative

Creative
Creative Direction
Art Direction
Graphic Design
Generative AI
Prompt Engineering
Web Design
User Experience Design
Environmental Design
Experiential Design
Copywriting
Typography
Photography
Photoshoot Direction
Photo Manipulation
Digital Illustration

marketing vehicles

Marketing Vehicles
eCommerce
Websites
Microsites
Digital Marketing
Content Marketing
Email Marketing
Retail Packaging
Print Advertising
Print Collateral
Outdoor Advertising
In-Store Advertising
Experiential Marketing
Event Marketing
Direct Mail
Social Media

Professional Tools

Software
Adobe Photoshop (Certified)
Adobe Illustrator (Certified)
Adobe InDesign (Certified)
Adobe Express (Certified)
Adobe Acrobat (Certified)
Affinity
Figma
Sketch
Axure
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Word Press
Macintosh
Windows
Linux
Workfront
Cloud Platforms
Working Knowledge
HTML
CSS
JavaScript
jQuery
Bootstrap
Blender
iOS
Android
Lead Capture Platforms (e.g. Act-On)
eCommerce Platforms (e.g. Netsuite, Magento, Shopify, FDM4)

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